Need For Speed Shift 2 Unleashed Announcement Trailer

Today the announcement trailer for Need For Speed Shift 2 Unleashed has been released. While not showing off any gameplay it is rather odd that they would already advertise the next Need For Speed title considering Hot Pursuit has just been released. The game looks like it will aim to be a much more enegetic squeal while maintaining the same sort of racing style. What are your first impressions of Need For Speed Shift 2 Unleashed?