The somewhat disappointing Ouya might have a little chance to grow now as it is expanding its retail presence by a good margin. The system started with online sales only, but slowly appeared in some Target stores. Now the Ouya will be expanding to every Target location, which definitely is big for them with the upcoming holiday season.
The expanded stock will begin right away and will get runs in the winter circulars. This should definitely catch some attention with the growing retail presence. Ouya founder Julie Uhrman says they also hope to move into Walmart soon, which could be even bigger than the deal with Target. She said, “I would expect something, us to announce something with them soon.”
Demo units will also start to appear early next year, as they are taking longer due to the expenses involved.