Nintendo “misread the market” says Satoru Iwata

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As we told you earlier today, Satoru Iwata has announced that he will not resign as a result of the projected loss that Nintendo will incur for this fiscal year. After speaking to the shareholders who figured out how to buy shares in a company early, he held a press conference where he spoke on the subject further.

Iwata says that he “misread the market” and as a result, hadn’t issued the “appropriate instructions. Due to this major mistake, he believes that the company needs to do something different and “propose something that surprises our customers.”

The way people use their time, their lifestyles, who they areā€”have changed. If we stay in one place, we will become outdated.

Iwata went on further to say that Nintendo was possibly looking at a “new business structure” and that Nintendo would discuss such changes at their strategy briefing on January 30.

What do you think Nintendo should do to turn around their fortunes? Do they need to go third party in some capacity in the short term, or even long term? Should they wait it out with big releases like Mario Kart 8 and a new Super Smash Bros. coming this year? Weigh in on the subject in the comments below.