Disney Spent Over $100 Million On Disney Infinity
That's a lot of money!
This includes both development costs for the game, plus the many toys and figurines that work with it. There’s a chance the investment will pay off considering the amount of success Activision is having with its Skylanders franchise.
Activision has now earned over $1.5 billion on Skylanders games and toys. Disney Infinity could reach that figure since it will have more recognizable characters from the various movies they’ve made over the years.
Not to mention Disney Infinity will be released on every current generation console and will hit the PC sometime in 2014.