After seven long years with Ubisoft, Alexandre Amancio, the creative director of Assassin’s Creed Revelations, has decided to get out of the video game development business. Amancio has accepted a new position as chief creative officer at a marketing company called Cossette, based out of Quebec City, Canada.
Amancio, who joined Ubisoft back in 2005 had this to say about his departure:
“Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand,” said Amancio. “In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it’s a community, relations between players, and the brand. ”
Ubisoft had no comment regarding this news. This is the fourth person to part ways with Ubisoft from Assassin’s Creed teams in the past two years. Back in 2010, creative director Patrice Désilets, along with three others, left Ubisoft to join THQ’s Montreal studio. Could this be due to creative differences in the path that the Assassin’s Creed series have taken? Is Ubisoft Destroying the Assassin’s Creed Series? Or are these talented people simply leaving heading for greener pastures?