EA is trying to expand its empire as much as it can. The publisher has now released physical toys based on players that appear in Madden 18.
These toys were spotted at Walmart by a forum user on Reset Era. These figurines are officially licensed by both EA and the NFL. They are being branded as part of the “Ultimate Team Series”.
Aside from getting a cool toy, they also unlock some stuff for you to collect in the actual Madden 18 game itself. Each figure includes a code to unlock “5 squad packs” for you to use in Ultimate Team mode.
There are seven figures in total featuring players like Tom Brady, Russell Wilson and more. This is the first series, so more could be released in the near future.