Respawn Entertainment has admitted it’s tough to market Titanfall with the fact it has no single player campaign.
Titanfall’s producer Drew McCoy wrote the following in a NeoGAF post:
It’s actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out. Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.
Respawn Entertainment has a point. Most big budget games such as Call of Duty and Battlefield show epic trailers from their singleplayer campaigns. Titanfall has to rely solely on in-game footage as there are no cinematics to show off. Not to mention when Titanfall releases this March, the cover art should say “online-only” on the cover for any customer that thinks the game has an offline single player mode…