Ubisoft has time and time again proved that they are more than willing to inconvenience loyal customers in an attempt to combat piracy, but such could be changing soon. As surprising as it may sound coming from a company that claimed that DRM for them has been a success, Ubisoft is now considering not including it in future games, or at very least, toning it down. In an interview with Eurogamer, Ubisoft VP of Digital Publishing Chris Early posed the question “Is it fair for someone to enjoy our content without us receiving some value for that?” which was followed by the brief response “I think at the core of that is, no.” It comes off a bit strange that a company who is making a point about profit is deciding to at least tone down something that could help prevent profit loss, but everybody does things differently, and this must be Ubisoft’s method.
While Early made no promise to entirely remove all aspects of DRM from Ubisoft games, he did state that Ubisoft’s plan is to “stay on the less intrusive, less cumbersome side of that path as we go on” in referring to inconveniencing the player who actually buys the title, rather than pirating it. Although Ubisoft has at times modified the DRM for certain games, they have yet to go as far as to remove it entirely. At this point, only time will tell what Ubisoft will do with coming games in regards to DRM.