While it was no surprise that Grand Theft Auto 5 would be a smash hit, it was hard to predict the first day sales would be quite this high. The game’s publisher Take Two announced today that Rockstar Games’ latest entry in the Grand Theft Auto franchise made $800 million in its first 24 hours of release.
The $800 million total is a new record for first day sales of a game. The previous high was Call of Duty: Black Ops II with $500 million in its first day. For comparison, Grand Theft Auto 4 only had $310 million in first day sales with a total of $500 million in its first week. Grand Theft Auto 5 shattered the first week total by $300 million in just one day. That’s just incredible.
With this game’s release, pretty much every gaming store was opened at midnight, so the sales started very early. According to Forbes, Stern Agee, a brokerage firm, had an analyst give a prediction on the first day sales of the game, and the eventual total was double what he projected.
The fantastic early reviews for Grand Theft Auto 5 definitely didn’t hurt, but this game would have managed insanely high first day sales numbers even if no reviews or even bad reviews had come out. The hype around this game has been crazy and it sounds like it was very well deserved.