In an interview with IGN, Ubisoft Montreal CEO Yannis Mallat has revealed the Prince of Persia franchise has “paused”.
Here’s what he said:
“Brand management is a tricky thing. It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
That’s not to say the series is fully dead. More on the franchise will be revealed once Ubisoft is ready to share something new it sounds like.
“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
It’s been a tricky ride for the franchise. The 2008 reboot did not sell as many copies as Ubisoft hoped it would. Not to mention the Hollywood movie starring Jake Gyllenhaal that was released in 2010 did not set the box office on fire too.
Source: IGN