For a while Gearbox has been giving away a number of shift codes, which unlocked additional golden keys. This has lead to a number of users assuming that this is all the service would be used for. However, according to Randy Pitchford, they will have other uses in the future.
Unfortunately no additional information was given, but its good to know the service will do other things. Since we’re most likely in for a long wait, what type of things do you want to see from shift? Legendary guns? Seraph items? Costumes? Tell us in the comments below!