The EA media briefing has been full of surprises. One of those surprises includes a UFC game being developed by EA. The UFC and EA have a long history together. EA originally rejected a UFC game back before the franchise became the largest Mixed Martial Arts promotion company in the world. At that time UFC president Dana White proclaimed that he was at war with EA.
The UFC must have surrendered the as they have just announced a multi-year deal with EA to exclusively develop all future titles.
THQ CEO Brian Farrell has added “We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward.”
We can expect to hear more about this game in the months to come.