Activision announced that in just six days they gained one million Call of Duty Elite users. To date, more than four million people are now a part of this online service. Elite’s success is even further proven through the creation of over 80,000 Elite clans and the upload of more than 100,000 user-generated videos.
To put this achievement into perspective, let’s take a look at other online services. Netflix, Hulu Plus, Sirius XM and Xbox LIVE all took over a year to reach the one million member mark.
Here’s what Activision had to say about the successful launch of their new service:
“The audience response to Call of Duty Elite’s premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm,” said Bobby Kotick, CEO, Activision Blizzard. “The number of gamers who have registered for Call of Duty Elite further illustrates how this service is poised to redefine social gaming and set a new bar for interactive entertainment.”
“The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards. I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand,” said Eric Hirshberg, CEO, Activision Publishing. “I’m very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so. Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge.”
It seems like people are really jumping on board with Elite. Are you currently one of the 4 million subscribers? Or are you still holding out?