Square Enix has previously stated that they are very aware that their image has lowered in the public eye considerably. Bravely enough, this is a problem that they have decided to face head on. They’ve challenged 13 Japanese celebrities to test out the game, some game critics, others parts of Japanese pop culture.
From cosplayers to manga artists and professional game critics, they want nerds, reviewers and all facets of Japanese gamer to try the game out and are displaying an oddly likable degree of bravery and shamelessness.
You can check in on the website to see what each player has to say about the game so far.