Sony Computer Entertainment New Zealand has just announced via a press release that the PlayStation 3 performed really well last year in New Zealand.
According to SCE NZ, the “The PS3 platform achieved the number one place in terms of value and year-on-year value growth, representing 31.5% of the approximate NZ$158 million industry”.
David Hine, Sales and Marketing Director Sony Computer Entertainment New Zealand, said, “PlayStation 3 as a platform continues to outperform and grow. Our consumers are responding to the increased entertainment content offering, from both our company and our network of partners, enjoying the benefits derived from our ongoing technical innovation, and also the more connected network experiences we continue to offer.”
He added, “Today’s result announcement reflects Sony Computer Entertainment New Zealand’s strong capability to deliver in 2011.”
According to the data collected, total hardware value in New Zealand was $NZD72 million in 2010. The PS3 has the largest share of hardware sales in New Zealand with approximately 34% of the hardware market.
There are now over 140,000 PS3s in New Zealand homes and over 180,000 PSPs units sold. The PS2 has sold the largest in New Zealand so far with over 550,000 units sold as it head to its 11th year.
Peripheral sales went up 40% in 2010. This is largely thanks to the release of the PlayStation Move and Play TV finally hitting Kiwi shores in 2010.
The best selling game in New Zealand in 2010 was Call of Duty: Black Ops for the PS3. Gran Turismo 5 was the best selling PS3 exclusive in 2010, managing to sell over 13,000 units in just its first 6 weeks on sales.